I discovered the magic of Google Analytics over the weekend. I had heard of it many times, but never got around to setting it up. Phssh, a click or two and a small piece of javascript to add to your site and you start getting some really nice site tracking. It’s generally intended to be used for determining advertising rates, but I just like the idea of know who is visiting my site and what they’re looking at.

The coolest feature is an overlay display which they’ll show  your site and put the percentage of click-through for each link. With that you can get a good idea of what is getting people’s attention.

I’m using the Google Analytics for WordPress plugin by Joost de Valk which automatically takes care of things for a WordPress blog. I’ve added it to all the sites I administer (including this one, of course).

For those of you that knew about it but didn’t suggest it to me, harrumph. I could have had so much data by now and you know it’s all about the metadata.